NAME: Roxanne Hancock
OCCUPATION: Commercial Model
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? “A revolving dichotomy: Some times very classic/monastic and other times a freewheeling bohemian.”
HOW DO YOU PREPARE FOR A BUSY DAY? “I need to do so well; by keeping my style effortless and my Bikram yoga gear ready in my tote for an impromptu class.”
WHAT ROLE DOES FASHION PLAY IN YOUR LIFE? “Fashion sets the mood so that one can begin to tell the story without breathing a word.”
IS THERE IS A WOMAN/PERSON YOU’VE LOOKED UP TO AS A CHILD, WHO’S HELPED TO SHAPE YOUR PERSONAL STYLE? “My mother. She used to sew her own clothing and make new outfits from Vogue and McCall patterns and model them to work the next day. The block that leads from our house was like a fashion runway.”READ MORE >
WHAT IS YOUR FIRST THOUGHT WHEN GETTING DRESSED? “What will I need to accomplish that day. How long does my look need to carry me? If I can come back home for a change before dinner/theatre that’s ideal but sometimes I have to transform a day to night time look with accessories and a deeper shade of lipstick. That’s why I love EVRYDAY JANE pieces because they do this so masterfully.”
IS THERE AN ITEM IN YOUR CLOSET THAT SPARKS JOY EACH TIME YOU SEE IT? WHY? “While living in Milan, I decided to only acquire clothing that really brings me joy and a sense of readiness to greet the world. So when I am not enamored, I donate and get to shopping.”
WHAT IS YOU FAVORITE EVRYDAY JANE PIECE AND IN WHAT COLOR AND WHY? “I’m a big fan of the Tai Waist Shirt Dress (in blue/white) and the oversized shirt dress (in white). I love how these pieces are not only modern and timeless but also easy to wear. I also recently purchased the [Tori] packable trench (in yellow) for my mother, which I’m sure will become her new favorite summer jacket.”
WHAT INSPIRES YOU? “There is a photo displayed in my home of my grandmother in her garden in Guyana where she looks so peaceful. She was, as told to me by mother, a very serene and loving human being. In my youth in NYC, I thought that I would never feel that serenity. How could I possibly in this chaotic city with so many parties to attend, so much to learn, do and accomplish? It has been a journey of letting go of that which does not serve me and attracting what guides me in being my best self.”
NAME: Ashley Po
OCCUPATION: Fashion Buyer
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? “Overall, my style is pretty minimal. I like to invest in high-quality fabrics that last for years. I love the soft, yet sleek look of neutral colors and muted tones. I like my vibe to be classy, but with an edge or soft, but strong.”
HOW DO YOU PREPARE FOR A BUSY DAY? “I plan and prepare everything the night before. I usually have a checklist of my tasks and what I need to have with me.”READ MORE >
WHAT ROLE DOES FASHION PLAY IN YOUR LIFE? “Fashion is my way of having fun every day. I feel like everyday life can get pretty monotonous at times, but I actually feel a little better about it if I love what I’m wearing. Fashion is also an outlet for me to tell a story and express my mood. I can be on vacation in Miami, spending money and feeling like the female Scarface dressed in all white or I can be in Charleston feeling a little bit more country in a ruffled dress and faux snakeskin boots or I can be going to a meeting feeling like I’m the CEO in a black fitted pantsuit.”
IS THERE IS A WOMAN/PERSON YOU’VE LOOKED UP TO AS A CHILD, WHO’S HELPED TO SHAPE YOUR PERSONAL STYLE? “I grew up following the Olsen twins and their fashion. I believe I transitioned to a more minimalist closet with them. But I also loved 70’s Bianca Jagger’s style (I still love her as the human rights activist she is today). She was flirty, yet refined and that gave my closet its soft, but strong personality. And finally, for my more fun outfits, I’ve always looked to Cher.”
WHAT IS YOUR FIRST THOUGHT WHEN GETTING DRESSED FOR THE DAY? “What is the weather and what are the activities I will be doing. I think about functionality first and then I add my personality to it.”
IS THERE AN ITEM IN YOUR CLOSET THAT SPARKS JOY EACH TIME YOU SEE IT?
WHY? “I have a beige-colored archive Dior linen button-down that I found at a resale store for a ridiculously low price. It’s a men’s small and is the perfect oversized boxy fit. There are so many good casual looks I can do with it. It is the perfect high-quality staple for my Summer closet. I love wearing it over bike shorts (inspired by Bella Hadid’s look at Fendi Resort 2018) or white high-waist wide leg pants or even as just a cover up over swimwear at the beach.”
WHAT IS YOU FAVORITE EVRYDAY JANE PIECE AND IN WHAT COLOR AND WHY? “I love the Nia pant in black. I love pieces that are casual, but dressy. This pant goes day-to-night for me because it only takes a few adjustments for it to go from business to fun. The versatility is a prime characteristic for my minimalist closet.”
WHAT INSPIRES YOU? “I believe my source of creativity is fueled by a lot of things. It can be personal transformation, travel experiences, my ancestors, my culture, mythology, and even a good movie or TV show. I guess the inspiration usually has to do with stories. I find a lot of beauty in people’s stories and I tend to like telling stories through my fashion.”
written by RACHEL WINICOV
Wear what works for you, recommends Rakia Reynolds, co-founder of clothing brand EVRYDAY JANE
As a mom, I am completely time challenged. I have three kids. I have a husband. For me it’s always been what I put on at 6 a.m. is what I’m going to have on before I take my clothes off at 10 p.m. I live vicariously sometimes through the people at [my PR firm] because they’ll [say], “Oh, I’m going to get changed to go out after work.”
I’ve got to keep this same thing on all day. It has to inspire me. I created EVRYDAY JANE for people whose lives are in motion. It’s designed for people that work in offices today.
We should start looking at the people that are wearing suits and ties and heels. Is it accommodating for your lifestyle?READ MORE >
Rakia Reynolds, the leading lady behind the brand, has built a successful career for herself as a Communications Expert and Entrepreneur behind multimedia agency Skai Blue Media. The lifestyle she leads is a busy one, between her role as a wife, mother, sister, daughter, team leader, entrepreneur, friend and much more— Rakia and many women she encounters are on the move, putting everything and everyone before themselves, sometimes forgetting to make the necessary space for their desires entirely. In Rakia’s innovative nature, this need, once recognized became a passionate pain point — which she analyzed from many angles and decided to solve it by creating EVRYDAY JANE— focused on offering functional essentials for women in motion.
With this brand, Rakia is driven to make a unique space in the women’s wear market that celebrates the women it’s made for, as they are— offering clothes that speak to their personal, everyday needs and evoke nuances of her personal style.
Rakia has teamed up with long time friend and designer Aaron Gray to develop EVRYDAY JANE with a strong sense of community defined in the ways EDJ shows up in the industry and for the consumer. Both Rakia and Aaron are focused on making the EVRYDAY JANE’s life a bit easier with accessible products and a narrative that is both relatable and engaging. Aaron and Rakia began working together representing different brands within the HSN umbrella where they gained a unique point of view on the women’s fashion industry, mixed with other industry experience— they’ve built a truly unique offering that spans beyond HSN and it’s consumers.