Alixe Wiley joined Skai Blue Media at the end of 2018. She used her 5+ years of social media brand development and community engagement to charm the Skai Blue Media audience and those of their diverse clients. Alixe’s mind is full of dazzling dichotomies — she’s a creative yarn-spinner with a natural eye for aesthetics, yet logical and sharply analytical, relying on tried-and-true strategies for success, but rebelliously breaking the mold and generating noise whenever she can.
During her time as an undergraduate student at Arcadia University, Alixe worked as a journalist for her college’s publications and Philadelphia Magazine, where she learned the fundamentals of magazine production, writing, research, and photo editing. Her background in retail and e-commerce has resulted in the exposure of numerous fashion and lifestyle businesses within the Philadelphia region, including Anthropologie, Tselaine Boutique and Omoi Zakka Shop.READ MORE >
As a Social Media Community Manager, Alixe monitors the social media accounts of Skai Blue Media’s clients, executing social media developing and campaign strategies and engagement tactics across multiple platforms. She conducts high-level social media audits, delivers metric reports, measures KPIs and conversion, and administers the creation and scheduling of relevant, original, high-quality content. Overall, Alixe is a versatile team player, working with the Skai Blue Media team to ensuring that a client’s presence is as true to them as possible. When she’s not on Instagram following the latest in MarComm, she’s doing astrological chart readings for her team and waxing bad jokes. In her spare time, Alixe enjoys hunting for quality vintage apparel and experimenting with new recipes in the kitchen.
Alixe is currently working with a range of brands, including Serena Williams, SERENA, Skai Blue Media, Landit, Think450, Evidence for Action, RoseBYANDER, and more.